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Article: Toledo tavern owner exemplifies principle of customer service.
- Article from:
- The Blade (Toledo, OH)
- Article date:
- November 14, 2006
CopyrightCOPYRIGHT 2006 The Blade. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Homer Brickey
Nov. 14--Corporations and marketers have spent a lot of energy figuring out the value of a loyal customer. For example, studies have shown that a lifetime customer could be worth several hundred thousand dollars to one of the Big Three automakers. There are sophisticated formulas to assess revenue, cost, and profit coming from regular customers, and there are even calculators for business owners, available on the Internet. But sometimes the research done by a small-business owner is more the seat-of-the pants variety. And sometimes the things they'll do to keep a good customer go far beyond just ringing up the sale.
David ...
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Article: The Blade, Toledo, Ohio, Homer Brickey column: ...
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700+ words
...Byline: Homer Brickey Aug. 21--Last week the Fed came ... regionalism combined with independence. Homer Brickey is The Blade's senior business ... homerbrickey@theblade.com Read more Homer Brickey columns at www.toledoblade.com ...
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