Article: Saving time and eating healthily.(PRODUCTS)(Tilda introduces two new variety of rice)(Brief article)

Tilda has added two exciting new varieties - Four Cheese and White & Brown Basmati--to its Tilda Rizazz range of two-minute microwaveable rice.

The newcomers add to Tilda's track record for innovation in recipe rice, which has already grown the brand to 11 million [pounds sterling].

The two latest additions follow the success of Brown Basmati Rizazz, which is currently the second fastest growing Tilda Rizazz SKU in the market despite being launched less than eight months ago, demonstrating that health and convenience is a big seller for retailers.

Kate Barnett, Tilda Rizazz Senior Brand Manager, said: "Following the success of Brown Basmati ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!