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Article: Saving time and eating healthily.(PRODUCTS)(Tilda introduces two new variety of rice)(Brief article)
- Article from:
- Food Trade Review
- Article date:
- September 1, 2006
CopyrightCOPYRIGHT 2006 Food Trade Press Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Tilda has added two exciting new varieties - Four Cheese and White & Brown Basmati--to its Tilda Rizazz range of two-minute microwaveable rice.
The newcomers add to Tilda's track record for innovation in recipe rice, which has already grown the brand to 11 million [pounds sterling].
The two latest additions follow the success of Brown Basmati Rizazz, which is currently the second fastest growing Tilda Rizazz SKU in the market despite being launched less than eight months ago, demonstrating that health and convenience is a big seller for retailers.
Kate Barnett, Tilda Rizazz Senior Brand Manager, said: "Following the success of Brown Basmati ...