|
|
Article: IRI Report Uncovers Insights to Optimize Private Label Growth and Performance.
- Article from:
- Business Wire
- Article date:
- November 15, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Private Label Report Offers Thought-Provoking Analysis of Emerging Trends, Consumer Attitudes and Key Opportunities
CHICAGO -- U.S. retailers are placing an ever-increasing amount of emphasis on developing private label brands to drive sales growth, particularly in the center store. Unfortunately, many retailers' private label strategies are not rooted in a solid understanding of changing consumer attitudes. A new study "Private Label Report: Understanding Emerging Trends and Key Success Factors in Private Label," from Information Resources, Inc. (IRI), the leader in enabling the consumer packaged goods (CPG), healthcare and retail industry's transformation to ...