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Article: LOOK WHO'S GOT HIS OWN MERLOT: DA COACH; In effort to tap yuppie market, Mike Ditka releases signature wines.(Mike Ditka)
- Article from:
- Advertising Age
- Article date:
- November 13, 2006
- Author:
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: JEREMY MULLMAN
jmullman@crain.com
former chicago Bears Coach Mike Ditka is blitzing the wine cellar. The gruff-talking, 1985 Super Bowl-winning tough-guy icon is selling something new for his fans to stuff in their lunch pails: pinot grigio.
Mr. Ditka couldn't have better timing. His release of five signature wines-including "Da Coach Pinot Grigio'' and "Mike Ditka's Kick Ass Red''-comes just as the resurgent Bears are again a contender for the National Football League championship. And with that resurgence comes the usual cliches about how well the tough Bears defense pairs with its blue-collar fans, whom Mr. Ditka memorably dubbed ...
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Article: Mike Ditka Resorts Gives Fans a Chance to Win ...
Business Wire;
February 23, 2009 ;
624 words
...KISSIMMEE, Fla. -- Mike Ditka, "Da Coach", former NFL Coach ... winning overnight accommodations at Mike Ditka Resorts in Kissimmee, FL as well as a golf outing with "Da Coach". Mike Ditka Resorts Runaway Beach Club Resort ...
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