Article: Tennis: its on the ball.

The tennis industry right now is contradictory. On one hand, overall participation in the sport is up. The 22.6 million people in the United States who played tennis last year represent the highest number since 1980. However, product sales in all categories were down in 1993, some substantially. While participation is up, the growth in participation comes at the infrequent player level. The number of frequent participants totals 5.9 million, pretty much the same as it was years ago. (Frequent participants are defined as anyone over the age of 12 who plays tennis 21 times or more a year.)

This "frequent" player is the one who buys the latest widebody racquets, uses the ...

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