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Article: The Holiday Outlook: Big carriers, big handset brands, low prices.(Focus)
- Article from:
- RCR Wireless News
- Article date:
- November 13, 2006
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: PHIL CARSON
The fourth quarter typically is the most robust for device sales and, as the final quarter to the calendar year, prognostication for 2006 is in its end game. Will the industry sell a billion handsets this year? "Billion'' certainly has a nice ring to it.
Perhaps more importantly, what's driving sales in this holiday season?
In the United States market-a mature market that, nonetheless, remains only a little over two-thirds saturated-replacement handsets are likely to increasingly drive sales, while prepaid also has surged in popularity and respectability.
Based on its most recent data, Telephia Inc. found that the ...