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Article: Pitch and Trouble team for TV [Pitch & Trouble].
- Article from:
- Total Telecom Online
- Article date:
- November 14, 2006
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Byline: Pitch & Trouble
Trouble, the Flextech owned youth entertainment channel, today announced its first-ever long-form, cross platform advertiser funded programming (AFP) agreement. It has signed a deal with Pitch, the mobile phone entertainment service, to co-fund a 25 x 30 minute TV series, My TV: Homegrown. The deal will also see branded content from My TV: Homegrown and exclusive UGC content made available as mobisodes through Pitch.
My TV Homegrown launched on Trouble at the beginning of November and is Trouble's first-ever fully user generated television show. It is based entirely on content that will be submitted to the already hugely successful website, ...