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Security check: in the race against counterfeiters, brand protection technologies have developed rapidly to stay one step ahead.(SPECIAL REPORT)
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Flexible Packaging
- Article date:
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October 1, 2006
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Copyright informationCOPYRIGHT 2006 Stagnito Communications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Consumers who purchase products in flexible packages often pick the item off the shelf because of the eye-catching graphics, the easy-to-use shape or the resealability. Increasingly, they also pickup products that utilize holograms, infrared inks, tamper-evident technologies, multidimensional codes, and various other high-tech innovations embedded into the package.
[ILLUSTRATION OMITTED]
The consumer doesn't know it, but these cutting edge systems provide an unheard of--and previously unneeded--level of protection of not only the brand, but of consumers' health.
The prevalence of counterfeit packaging is on the rise, thanks to a friendly nudge from technological ...
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