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Eye on Sustainability.(sustainable packaging )

Anne Johnson, Director Sustainable Packaging Coalition

What is sustainable packaging?

There is no such thing as sustainable packaging in today's marketplace.

A formal definition of sustainable packaging is needed to provide a common platform of understanding against which the packaging supply chain can measure its efforts. This was the objective of the Definition of Sustainable Packaging released in October 2005 by the Sustainable Packaging Coalition. Drawing on fundamental eco-efficiency concepts and sustainability principles articulated by William McDonough and Michael Braungart in their book, Cradle to Cradle: Remaking the Way We Make Things, the definition ...

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