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"THE COLOR GURU" TALKS.(Feature)
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Lustre
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November 1, 2006
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Copyright informationCOPYRIGHT 2006 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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"THE COLOR GURU" TALKS
BY JEFF PRINE, FASHION DIRECTOR
Internationally renowned colorist Leatrice Eiseman speaks out on why color continues to enhance sales.
If you've ever wondered who comes up with the color palettes that influence everything from automobiles to razor blades to upholstery fabric to ready-to-wear, the credit cannot go to one person but instead, to an entire nation of consumers--make that an entire world of them. Hence, the myriad of cultural and social change, fashion and trends, and psycho-sociological aspects of color. In a technologically advanced society, where information is distributed, and often discarded, in moments, finding and ...
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