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"THE COLOR GURU" TALKS.(Feature)

"THE COLOR GURU" TALKS

BY JEFF PRINE, FASHION DIRECTOR

Internationally renowned colorist Leatrice Eiseman speaks out on why color continues to enhance sales.

If you've ever wondered who comes up with the color palettes that influence everything from automobiles to razor blades to upholstery fabric to ready-to-wear, the credit cannot go to one person but instead, to an entire nation of consumers--make that an entire world of them. Hence, the myriad of cultural and social change, fashion and trends, and psycho-sociological aspects of color. In a technologically advanced society, where information is distributed, and often discarded, in moments, finding and ...

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