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Article: Refreshed and ready for business.(Chasers)(advertising review of British Airways PLC, Air France S.A., Etihad Airways)
- Article from:
- BtoB
- Article date:
- November 13, 2006
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It is an advertising dogfight as the world's leading airlines scrap to convince businesspeople that they're the best carrier to help them hit the ground running after enduring flights as long as 16 hours. Flying overseas in the lap of luxury is no longer good enough. The globe-trotting executive must almost be oblivious to the experience from the looks of a variety of ads from the airlines. An ad for British Airways' Business Class features a chef at the check-in counter who promises to serve passengers a gourmet preflight meal so they can get right to sleep in one of the section's flat beds that allows for a 180-degree angle of repose. Why waste time aboard the aircraft ...