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Article: Fortune-sellers; Biz title's execs work to solidify brand in sagging sector as rival Portfolio preps launch.(News)
- Article from:
- Crain's New York Business
- Article date:
- November 13, 2006
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Matthew Flamm
When blogger, columnist and CNN regular Andy Serwer hopped into the managing editor's seat at Fortune last month, replacing relative newcomer Eric Pooley, it was only the latest sign of flux at Time Inc.'s flagship business title.
Mr. Serwer, who exudes regular-guy appeal, has been charged with protecting a storied brand during a difficult time for both business magazines and Time Inc. itself.
The company's namesake Time magazine has just slashed its circulation rate base by 19%, the Internet is eating away at the business category's readers and advertisers, and a lavishly financed competitor--Conde Nast Portfolio--will ...