Newspaper article from our research archive:

Nothing says 'You're special' like a gift card?

Byline: Teresa F. Lindeman

Nov. 17--We are a people torn by a conflict that has nothing to do with what touch screen we pushed in a newfangled voting booth.

More than half of consumers -- 52.8 percent -- have a gift card on their wish list this year, the National Retail Federation notes. But, somehow, the uneasiness about giving such cards persists despite their popularity among recipients.

"I give them as a last resort," admitted Kris Shideler, a McCandless mother who has been known to buy a nephew an Old Navy card only because she couldn't figure what else he would want.

"People want to get one more than they want to give one," Carl Steidtmann, chief ...

Related newspaper, magazine, and journal articles:

See all results. Or, try our Advanced Search.

Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 60 million articles! Access over 3,500 publications with a FREE trial!