Newspaper article from our research archive:
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Nothing says 'You're special' like a gift card?
- Article from:
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Pittsburgh Post-Gazette (Pittsburgh, PA)
- Article date:
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November 17, 2006
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Copyright informationCOPYRIGHT 2006 Pittsburgh Post-Gazette. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Teresa F. Lindeman
Nov. 17--We are a people torn by a conflict that has nothing to do with what touch screen we pushed in a newfangled voting booth.
More than half of consumers -- 52.8 percent -- have a gift card on their wish list this year, the National Retail Federation notes. But, somehow, the uneasiness about giving such cards persists despite their popularity among recipients.
"I give them as a last resort," admitted Kris Shideler, a McCandless mother who has been known to buy a nephew an Old Navy card only because she couldn't figure what else he would want.
"People want to get one more than they want to give one," Carl Steidtmann, chief ...
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