Engauge Marketing Launches New Strategy for Pert Plus.

PR Newswire;  July 1, 2008 ;     525 words ......campaign for Innovative Brands, owner of Pert Plus 2-in-1 shampoo...The new Pert Plus campaign...Marketing for Innovative Brands' Pert Plus...really gives Pert Plus a unique...voice. About Innovative Brands Innovative...

Ten United to Help Revive Sure(R) and Pert Plus(R).

PR Newswire;  January 22, 2007 ;     328 words ......Phoenix-based Innovative Brands, Ten United will...materials for Pert Plus(R) two-in-one...the marketplace. Pert Plus(R) and Sure(R...executive officer of Innovative Brands. We're beginning...quarter of 2007. Innovative Brands is a consumer...assets. It ...

Innovative Brands Acquires Sure(R) From The Procter & Gamble Company.

PR Newswire;  September 26, 2006 ;     566 words ......PRNewswire/ -- Innovative Brands, LLC announced...acquisition follows Innovative Brands' purchase of Pert Plus(R) from The Procter...Company in July. Innovative Brands, a company created...introduced. About Innovative Brands Innovative Brands ...

New formulation to perk up Pert. (Procter & Gamble's Pert shampoo and...

WWD;  January 20, 1995 ;     587 words ......Procter & Gamble Co. has given its Pert Plus two-in-one shampoo brand a tune-up. Next...reformulated and repackaged versions of its nine Pert Plus shampoos to about 60 million mass outlets...hair types and to give a fresh face to Pert Plus, which has been on the market in the...

`SINK BOY' TO LEAD AD PUSH FOR PERT: P&G KICKS OFF $20 MIL CAMPAIGN...

Advertising Age;  October 12, 1998 ;     292 words ......Gamble Co. is opening the spigot for its Pert Plus shampoo- conditioner brand, with an estimated...demonstrations of the detergents' effectiveness. Pert Plus has been in decline for several years...advertising] will broaden the appeal of Pert Plus and attract new users. P&G ...

MAN-ON-THE-STREET IS A BIG PLUS FOR PERT.

Advertising Age;  October 26, 1998 ;     506 words ......putting that in your hair, it's still not as bad as Pert Plus. The old Pert Plus, anyway. In its original formulation, the 2-in...way off. So now comes a reformulated, water-based Pert Plus -- allegedly minus the residue -- and Leo Burnett...

P&G initiates some damage control. (Procter and Gamble's Pert Plus shampoo...

WWD;  April 2, 1993 ;     517 words ......The company has always positioned its Pert Plus combination shampoo and conditioner as...stronger performance claims. In late May, Pert Plus for Permed or Color Treated Hair will...specifically with our product. With the latest Pert Plus, P&G now has 28 stockkeeping units...

P&G'S REFORMULATED PERT PLUS BUILDS CONSUMER RELATIONSHIPS.(Procter and...

Advertising Age;  June 28, 1999 ;     700+ words ......working on a plan last year to relaunch Pert Plus shampoo, he figured a Web site would...forging a relationship with consumers.'' Pert Plus desperately needed a better consumer...wash people's hair with the reformulated Pert Plus. 3 OBJECTIVES Though it was clear the...

Shampoo/conditioners catch on. (combination shampoo and conditioner...

Chain Drug Review;  January 28, 1991 ;     700+ words ......Co., which in 1987 relaunced Pert as Pert Plus, a two-in-one shampoo and conditioner...3% share of the U.S. shampoo market. Pert Plus though is not P&G's only product...That's not impossible considering that Pert Plus already commands 14.3% of the nearly...

What's New at Procter & Gamble?

Global Cosmetic Industry;  May 1, 1999 ;     700+ words ......brands active in Asia-Pacific. P&G's Pert Plus was originally introduced in 1987 as...shampoo and conditioner. Now there's a New Pert Plus that features a clean conditioning technology...versions that address all hair types: Pert Plus for Normal Hair, Pert Plus for ...

US catches on to two-in-one haircare. (combination shampoo & conditioner)

Cosmetics International;  December 15, 1990 ;     494 words ......in 1987 relaunched its floundering brand Pert as Pert Plus. Today Pert Plus commands over 13 per cent of the nearly $1 billion...boost overall share by attracting new customers as Pert Plus did for Procter & Gamble. The new Dep entry...

YOUTHFUL FLIRTING.

Advertising Age;  March 8, 1999 ;     169 words ......character that represents them, for the show. For instance, Procter & Gamble Co.'s Pert Plus is sponsoring the area where users select their avatar's hair. Pert Plus Web agency Giant Step, Chicago, worked with Sony on the sponsorship, which includes...

Najafi Portfolio Company, Innovative Brands Holdings, LLC, to Acquire...

PR Newswire;  January 14, 2008 ;     690 words ......Jan. 14 /PRNewswire/ -- Innovative Brands Holdings, LLC announced today...office and houseware products. Innovative Brands has also agreed to buy Henkel...to close within 60 days. Innovative Brands Holdings is owned by Phoenix-bas...next several years, said Innovative ...

P&G sells Sure to Innovative Brands.(deodorant Sure purchased by...

Cosmetics International;  October 6, 2006 ;     240 words ......PSG) has sold its deodorant Sure to Phoenix-based Innovative Brands LLC in order to concentrate building on higher-growth...however it is thought the deal could be $100m or more. Innovative Brands bought the rights to P&G's Pert Plus brand earlier in the year. Innovative ...

P&G SETTLES SHAMPOO INFRINGEMENT SUIT

PR Newswire;  June 11, 1996 ;     208 words ......amp;G's patent and package design rights for its Pantene and Pert Plus brands. As a result, Barcolene has stopped making and distributing...shampoo brands include Pantene Pro-V, Head & Shoulders, Pert Plus and Vidal Sassoon. -0- 6/11/96 /CONTACT: Mindy Montgomery of...