Article: LORO PIANA TO LAUNCH UPHOLSTERY.(Ing. Loro Piana e Compagnia S.p.A.)

Byline: Alessandra Ilari

MILAN - Thanks to a new business unit called Loro Piana Interiors, cashmere fans can now sit on the luxurious fabric.

After years of dressing their own homes with cashmere, brothers Sergio and Pier Luigi Loro Piana, who share the chief executive officer position at Loro Piana, decided to launch a top-quality upholstery collection. The line will bow in January at the Maison & Objet home furnishings trade fair in Paris.

The collection is made up of 30 different textiles available in 300 colors and includes fluffy cashmere moquette priced at $1,500 per square meter retail. It takes two kilograms of pure cashmere to make one ...

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