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Article: PROFILE: Aristocrat doing it for himself.
- Article from:
- Precision Marketing
- Article date:
- November 17, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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John Townshend Rapier's creative partner knows that getting major clients to be integrated is a big risk for them, but firmly believes it is the way ahead
Sara Kimberley
The Townshend family has come a long way since the second Viscount Charles was branded 'Turnip Townshend', on the back of his agricultural innovations in the 18th century.
But although Rapier's creative partner - and new chairman of the Precision Marketing Response Awards - may have claim to the family pile of Raynham Hall, direct marketing's very own 'lord' has opted to follow a different path. Yet he has retained the family tradition of being one of the top modernisers ...