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Article: East versus West. (West Coast and East Coast publishing)(includes related article)
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- May 15, 1994
- Author:
CopyrightCOPYRIGHT 1994 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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OUR INDUSTRY'S TALE OF TWO CITIES
IS THE ENTREPRENEURIAL ENERGY IN MAGAZINE PUBLISHING SLIDING TOWARD THE LEFT COAST?
Magazine publishing has two power centers: New York City and Los Angeles. That's not to diss Chicago, Denver, Des Moines or Kansas City, but when news breaks in the magazine industry, it must often originates from one of the two coasts.
The differences between West Coast and East Coast publishing are both stark and subtle. New York publishers have longevity, tradition and critical mass on their side; California companies are smaller, faster moving and more entrepreneurial. In spite of a prolonged recession, 20 percent of all magazine ...