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Article: Teaser copy that delivers what it promises. (Nutrition Action Newsletter of the Center for Science in the Public Interest) (1994 Axel Andersson Awards)
- Article from:
- Target Marketing
- Article date:
- May 1, 1994
- Author:
CopyrightCOPYRIGHT 1994 North American Publishing Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Nutrition Action Healthletter finds that a little intrigue leads prospects a long way
As your prospects open the envelope, they want to know what it's all about in as little time as possible. They make a beeline for the order form or brochure...If you have a strong tease on the envelope--in both words and graphics--duplicate it in the identical manner at the top of your letter. Then, make sure that your letter is folded with the message facing out, and inserted so that the message faces toward the back of the envelope...As they open the envelope and see the message, they will start there.
--Ted Kikoler,
writing in Million Dollar Mailings
IT'S ...