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Article: 'Criminal' pact for NBC.("Law and Order: Criminal Intent")(NBC Universal Inc. contracts with TV stations for broadcast teleplay)
- Article from:
- Daily Variety
- Article date:
- October 27, 2006
- Author:
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For the first time in more than a decade, a broadcast network crime show, NBC U's "Law & Order: Criminal Intent," will run on TV stations in a Monday-to-Friday rerun grid.
NBC U has signed a batch of Fox-owned TV stations, led by the outlets in New York, Los Angeles and Chicago, to take "Criminal Intent." beginning in fall 2007. The stations pay no cash for the series, but will have to give up 7 1/2 minutes within each hour to NBC for national sale.
If NBC U averages a doable $8,000 for a 30-second spot in the two-year deal, the company would harvest $30 million a year. That's found money for NBC U because there's no syndication exclusivity: "Criminal ...