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Article: Jefferson introducing traffic software. (Jefferson Pilot Data Services) (Brief Article)
- Article from:
- Broadcasting & Cable
- Article date:
- May 30, 1994
- Author:
CopyrightCOPYRIGHT 1994 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Jefferson Pilot Data Services in early 1995 will introduce a sales, administrative and traffic management software program for stations, cable networks and advertising agencies.
The system is five to 10 times more efficient than the current system and was designed from scratch, company CEO Michael Jones said at a Broadcast Cable Financial Management Association panel on electronic invoicing.
The system will allow stations' sales representatives to communicate remotely with their office invoicing and administrative systems to enter orders ...