Magazine article from our research archive:
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What women can teach men about money: women have different, and sometimes better, attitudes than men.
- Article from:
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Kiplinger's Personal Finance Magazine
- Article date:
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July 1, 1994
- Author:
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Copyright informationCOPYRIGHT 1994 The Kiplinger Washington Editors, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Men and women, despite their mutual financial objectives, have different ways of investing money. In dealing with financial service companies, men tend to emphasize performance; women prefer reliable service. Women, however, tend to emphasize long-term investing.
This is a story that shouldn't have to be written. After all, men and women need the same financial advice and information: how to pick a stock, invest in mutual funds, plan for retirement - you name it. To single out either sex for special treatment seems redundant at best, patronizing at worst.
Except for one little thing. In their financial perceptions and circumstances, as in so many other things, men and women ...
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