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Article: Winery opens the door to distribution through its own stores.
- Article from:
- Northwest Florida Daily News (Fort Walton Beach, FL)
- Article date:
- November 26, 2006
CopyrightCOPYRIGHT 2006 Northwest Florida Daily News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Leslie Fike
Nov. 26--DeFUNIAK SPRINGS -- After the winery's opening in July of 1990, Chautauqua wines found their way onto the shelves of local grocers and liquor stores, even Wal-Mart.
After 10 years of selling its wines at a wholesale cost with little profit, however, the winery took its products off the shelf.
"On the economy scale, it's very difficult to compete in Crestview's stores against larger producers," said Chautauqua winemaker George Cowie.
By offering its wines at a retail price from its own stores, the winery can represent its products and serve customers better, said Cowie. The winery has an on-site store to ...