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Article: Australia Markets Itself As A Springboard to Asian Investment and Trade. (Originated from Philadelphia Inquirer)
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- June 26, 1994
- Author:
CopyrightCOPYRIGHT 1994 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SYDNEY, Australia--Jun. 27--It's tea time. Care for a pink and white Honey Jumble or a cream-filled Monte Carlo? Perhaps a coconut Iced VoVo? Or some chocolate-dipped Golliwags and Tim-Tams?
Welcome to the Arnott's cookie tin, Australia's answer to Tastykake, a home-grown baker with silly names for its sweet snacks.
But it is with Tim-Tams and VoVos that American food giant Campbell Soup Co. plans to chip into the Asia market for cookies and crackers.
Campbell, like manufacturers around the world, is eager to cash in on rising consumer spending in Asia. But Campbell has veered off the direct path to Asia, using Australia - and an established Aussie brand ...