Article: Media: Journalist Q&A - David Carr, The New York Times.(Interview)

 
Name: David Carr 
Title: Media columnist and reporter 
Outlet: The New York Times 
Preferred contact method: carr@nytimes.com 
Web site: www.nytimes.com 

PRWeek: Why did you get into journalism?

David Carr: I thought it sounded cool. And I turned out to be right.

PRWeek: How well do you think the newspaper industry, and the Times in particular, is adapting to the current economic situation?

Carr: A couple years ago, (Times publisher Arthur) Sulzberger started talking about 'secular change' in the industry, which is sort of 'secular as opposed to cyclical.' That's the kind of stuff CEOs say, but, as it turned out, it's true in profound ...

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