Article: Consumer Demand for Authentic Certified Olive Oil on the Rise.

Amid Dramatic Growth in the Industry, the California Olive Oil Council Sponsors First-Ever Olive Oil Competition at the San Diego Bay Wine and Food Festival

BERKELEY, Calif., Nov. 27 /PRNewswire/ -- With the California olive oil industry growing almost one-third in acreage in the last two years and consumer demand for authentic, certified olive oil on the rise (U.S. domestic sales up 20% each year for the last five years), the California Olive Oil Council (COOC) sponsored the first annual olive oil competition of the San Diego Bay Wine and Food Festival, southern California's largest wine and food event this month.

Top awards were swept by Pasolivo, a ...

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