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Rep school: sales reps wouldn't be effective without the proper training in product knowledge and building relationships with doctors. Pharma companies are realizing that education should be ongoing for new reps as well as veterans.(SALES REPORT 2006)
- Article from:
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Medical Marketing & Media
- Article date:
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November 1, 2006
- Author:
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Copyright informationCOPYRIGHT 2006 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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While people may joke about recruiting pharmaceutical sales reps from the cheerleading squad, selling for the drug industry requires substance over fluff--scientific knowledge, business acumen, relationship building skills and self-motivation are all necessary for success.
Most companies have a centralized training department, responsible for all therapeutic areas within the sales force. Individual therapeutic area alignment happens at a group level with product trainers or managers aligned to the brand teams and/or therapeutic areas. While outsourced training is available, the majority of training occurs in-house.
"Outsourced training is something that companies tend ...