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Article: ALL READY AND WAITING: STORES PREP FOR BIG RUSH AS BLACK FRIDAY NEARS.
- Article from:
- WWD
- Article date:
- November 20, 2006
- Author:
CopyrightCOPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: David Moin and Sharon Edelson, With contributions from Liza Casabona
Black Friday is getting brighter.
Though holiday sales results are ultimately unpredictable and determined by the inevitable last-minute rush to malls, retailers are surprisingly upbeat about the outlook, predicting significant sales gains.
"Everything seems to be very well aligned," said Jane Elfers, chief executive officer of Lord & Taylor. "We are in an apparel cycle right now."
There are plenty of indications they have the wind at their backs: Sales have been strong so far this fall, despite mild temperatures in the Northeast; the stock market is holding ...