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Article: Nielsen Mobile Adds Sprint Nextel and Boost Mobile as Mobile Entertainment Sales Data Provider.
- Article from:
- Business Wire
- Article date:
- November 29, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WHITE PLAINS, N.Y. -- Nielsen Mobile, a division of Nielsen Entertainment, today announced an agreement to use Sprint Nextel weekly ringtones and full-length over-the-air song download sales data for Nielsen Mobile's comprehensive point of sales tracking services. In addition, the agreement will also include sales data from Boost Mobile, the lifestyle-based telecommunications subsidiary of Sprint Nextel Corporation that distributes wireless communications products for the youth market. Nielsen Mobile compiles data from wireless carriers, aggregators and other mobile entertainment retailers.
"Sprint Nextel, coupled with its over-indexing, youth-oriented Boost ...