Article: Music goes mobile: mobile music may be the talk of the industry after the launch of Motorola's ROKR, Sony Ericsson's Walkman range and Nokia's N91 music jukebox, but operators want more than a device that can play back music. While cellcos search for a business model, analysts see vast opportunity beyond downloads--once operators have the billing, payment and content infrastructure in place.(Cover story)

It started out as a whisper with mobile ringtones in the late 90s, but now the whole broad category of mobile music is making more noise than just about any other service. Ringtones have built up into a multibillion dollar global industry, and there's a whole medley of music-related offerings out there, from full song downloads and subscription-based services to music streaming and music-related content downloads.

On the surface, wireless carriers would seem to have a hit on their hands. That said, there are many in the industry that would advise caution when dealing with the rising new star. In particular, there are still questions concerning the best business ...

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