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Article: Jimmy Dean delivers 'good news' with your breakfast sausage.(Business)(e-buzz)

Article from:
Daily Herald (Arlington Heights, IL)
Article date:
November 20, 2006
Copyright

Byline: Anna Marie Kukec

Hard to wake up in the morning? Downers Grove-based Sara Lee Food & Beverage, which owns Jimmy Dean, wants you to rise and shine. Be happy. So happy, you will, of course, eat more sausage for breakfast.

OK, so what's breakfast sausage have to do with technology? And being happy?

Jimmy Dean's latest marketing campaign for a "Happy Breakfast," is going high-tech.

First, Jimmy Dean's commercials with the Sun, Moon and Cloud characters in quirky situations are available as Webisodes, two- minute video episodes, that can be downloaded for free at www.jimmydean.com.

Five are available online and more are expected soon.

Second, the ...

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