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Article: Long-form sets another new record--$341 million in 2Q billings: billings surpass $300 million for the third consecutive quarter, while the total number of timeslots exceeds 400,000 for fourth straight quarter.(Research 2Q Long-Form 2006 Media Billings)(Statistical data)
- Article from:
- Response
- Article date:
- October 1, 2006
- Author:
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The ceiling on media spending continues to get higher and higher, as total quarterly billings rapidly approach the $350 million mark. The frenzy began with fourth-quarter 2005's $309 million result, and then first-quarter 2006 upped the ante to $317 million. Now second-quarter 2006 results raise the bar yet again--to $341,027,800.
Second-quarter results shattered the overall quarterly record set in January-March 2006 by 7.5 percent, while also blasting last year's then-record second-quarter numbers by $90.2 million. A 32.2-percent increase in the total number of timeslots purchased from 2Q 2005 results led to a record 464,168 slots purchased, marking the fourth ...