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Article: Cyber Monday Fails to Satisfy Consumers Looking for Online Deals, According to Study by ForeSee Results.
- Article from:
- Business Wire
- Article date:
- November 30, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Online Carts Become Offline Lists for Some, While Others Turned Off by Shipping Costs Abandon Their Carts
ANN ARBOR, Mich. -- Cyber Monday shoppers looking for online-only deals were often disappointed when they got to the checkout counter. According to a survey of over 36,000 retail website visitors between Thanksgiving and Cyber Monday, customer satisfaction was highest over the holiday weekend and dropped on Cyber Monday.
"Consumers bought into the hype of Cyber Monday that was advertised and publicized in the media. They were looking for deals, but retail websites didn't always deliver," said online customer satisfaction expert Larry Freed, president ...