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Article: Pasadena's Hot Hot Hot shop fires up its customers. (sauces and salsas)
- Article from:
- Los Angeles Business Journal
- Article date:
- May 30, 1994
- Author:
CopyrightCOPYRIGHT 1994 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The question typical "chile-heads" ask most frequently when visiting the Hot Hot Hot shop in Old Town Pasadena for the first time: "What's the hottest you got?"
And proprietors Perry and Monica Lopez have a ready answer.
"We lead them to Pure Hell," explains Perry, a professional jazz drummer who once attended chef's school.
But heat is in the mouth of the beholder, adds Monica, a former entertainment industry professional who shares her husband's passion for things fiery. "Hot is a relative term - it varies with different people," she explains.
Pure Hell, which has a pineapple twang, is among the absolute hottest of the 200-some sauces and ...