Article: Nielsen Mobile establishes sales data agreement with Sprint Nextel.(and Boost Mobile)(Brief article)

TELECOMWORLDWIRE-30 November 2006-Nielsen Mobile establishes sales data agreement with Sprint Nextel(C)1994-2006 M2 COMMUNICATIONS LTD http://www.m2.com

An agreement to use weekly ringtones and over-the-air song download sales data from US mobile operator Sprint Nextel has been established by Nielsen Mobile, a company that compiles data from wireless carriers and other mobile entertainment retailers.

Nielsen Mobile will use the data for its point of sales tracking services. The agreement also incorporates sales data from Sprint Nextel's telecomms subsidiary Boost Mobile, which distributes wireless communications ...

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