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Article: New Edelman Japan Study: Earned Media Coverage More Effective than Paid Coverage.
- Article from:
- JCN Newswires
- Article date:
- November 30, 2006
CopyrightCOPYRIGHT 2006 Japan Corporate News Network K.K. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Tokyo, Japan, Nov 30, 2006 - (JCN Newswire) - Edelman ( www.edelman.jp ), the world's largest independent public relations firm, today announced the results of a new study of Japanese stakeholders. The survey -- the 2006 Edelman Japan Stakeholder Study conducted by Harris Interactive Inc. -- polled a total of 140 Japanese opinion-leaders from seven stakeholder groups: senior business executives, institutional investors, government, media, NGOs, up-scale consumers, and employees.:
- 60% say earned media coverage using a PR agency is more effective than paid media coverage using an advertising agency (33%)
- 79% have engaged in 'blogging,' compared to 52% ...