Article: Worldly cheeses. (Specialty Cheese Co.)

Specialty Cheese Co. targets ethnic minorities with Middle Eastern line

It's not what you might expect from Wisconsin. Not from the Land of Cheddar. These cheeses are really different.

And that's the whole point. Lowell, Wis.-based Specialty Cheese Co., a niche marketer if there ever was one, lives up to its name by focusing on products that few other manufacturers would even consider. The latest example is Specialty's line of cheeses native to Middle Eastern countries and India. Varieties are Ackawi, Jibneh Arabieh, Paneer, Syrian Basket Cheese and Tuma. The natural, semisoft white cheeses, sold under the Rich Cow trademark, debuted at the 1993 International ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!