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Article: Console name no laughing matter.
- Article from:
- Japan Times (Tokyo, Japan)
- Article date:
- December 3, 2006
CopyrightCOPYRIGHT 2006 Japan Times. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Kanako Takahara
Dec. 3--When it comes to product names, Japanese companies sometimes come up with ideas that draw snickers from English speakers.
Nintendo Co.'s new video game console, the Wii, which hit stores in Japan on Saturday, may be the latest that has a humorous connotation to Westerners -- in this case "wee."
But of course, Nintendo officials say that was not their intention.
"Wii comes from the English word 'we' in hopes that many people will enjoy playing it together, rather than just one" person playing alone, said Yuka Tanegashima, a Nintendo spokeswoman. "Each 'i' in Wii represents a person and the two 'i's ...
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