Article: Employer-sponsored LTC promising. (long-term care)

Employer-sponsored policies are seen as the most promising segment for future growth in the long-term care market, according to Susan Coronel, a policy research analyst with the Policy and Research Department of the Health Insurance Association of America, Washington, D.C.

In 1992, according to a recently conducted survey of LTC policy providers, 12 percent of all policies were sold through 508 employers, up from 1.8 percent in 1988. Individual policies, however, still have the lion's share, with 82 percent of all policies sold.

Younger people are buying them: the average age of the employer-sponsored buyer, the survey said, was 42, substantially lower ...

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