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Article: New Research Casts Doubt on Validity of Widely Used Metric to Predict Company Growth.
- Article from:
- PR Newswire
- Article date:
- December 4, 2006
CopyrightCOPYRIGHT 2006 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Multi-Institution Study Replicates Net Promoter Methodology; Results Indicate Concept Has Been Vastly Oversold to Companies Worldwide
NEW YORK, Dec. 4 /PRNewswire/ -- A widely used customer loyalty metric billed as the "single most reliable indicator" of a company's ability to grow has been vastly oversold to companies worldwide, according to a new study. In a first-of-its-kind academic analysis of the metric known as Net Promoter, researchers have discovered that claims of the measure's superiority in predicting growth are false. The findings have significant implications for companies that use the metric -- including GE, Allianz, Schwab, Intuit and American ...