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Article: On Branding: Part Of Good Branding Means Being A Good Neighbor.(America's First Credit Union)(Column)
- Article from:
- Credit Union Journal
- Article date:
- December 4, 2006
- Author:
CopyrightCOPYRIGHT 2006 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Boiled peanuts, sweet tea, NASCAR, and pickup trucks-you know you're in the South. On a crisp October day I took a three-hour drive from Atlanta through the rolling hills of western Alabama to Limestone Springs Golf Club to attend America's First FCU's Annual Charity Golf Tournament.
This wasn't my first trip to Alabama. In 1998 I enjoyed golfing the Robert Trent Jones Trail as a guest of the The College of William & Mary's Sports Marketing Department along with 14 business leaders from Williamsburg, Va., when I was VP of marketing/business development for 1st Advantage FCU. Then in 2005 I witnessed one of the greatest sports spectacles on earth, the Talladega ...