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Article: Reebok to Become an Official Licensee of Major League Baseball Fan and Lifestyle Apparel.
- Article from:
- Business Wire
- Article date:
- December 4, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Deal Expands Brand's Partnership with MLB
CANTON, Mass. -- Major League Baseball Properties has agreed to name Reebok as an official licensee of MLB apparel for the fan and lifestyle consumer. The multi-year apparel partnership expands Reebok's current partnership with the League, which, in February 2004, named the Reebok Brand as the MLB Authentic Collection Official Supplier of footwear.
The Major League Baseball fan and lifestyle apparel product range will include adult-sized non-authentic knits and wovens, including polos, windwear, outerwear and bottoms. This collection, which will be available at sporting goods and specialty retailers throughout ...