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Article: Nina Ricci scales up for Deci Dela bow. (new women's scent)
- Article from:
- WWD
- Article date:
- June 24, 1994
- Author:
CopyrightCOPYRIGHT 1994 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PARIS -- Nina Ricci will launch a new woman's scent in October, and the house has gone a little operatic with its name.
The fragrance is called Deci Dela, after an aria in the 19thcentury operetta "Veronique" by Andre Messager, and will make its bow everywhere but in North America on Oct 17.
Deci Dela, which translates as "from here to there" or "to and fro," is Ricci's first women's scent since Nina in 1986.
"I wanted a perfume that offered something that wasn't available in other scents," explained Ricci president Gilles Fuchs, at a presentation of Deci Dela at Ricci's plant in Ury, south of here.
Fuchs said his goal was to ...