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Article: WORKERS GET THEIR CLICKS ON 'CYBER MONDAY'.
- Article from:
- WWD
- Article date:
- November 28, 2006
CopyrightCOPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Valerie Seckler
How high did online holiday sales reach on Cyber Monday?
If online purchases of $434 million transacted on Black Friday are an indicator, Cyber Monday buys may add up to more than the $600 million in spending projected by comScore Networks prior to Thanksgiving weekend. That's because cyberspending last Friday gained 42 percent over outlays on the comparable day in 2005, while comScore's earlier projection for spending on Monday was pegged to growth at a rate of 24 percent.
Gains at a 42 percent clip, for example, would push Cyber Monday purchasing to $687 million from $484 million last year.
"I'm wondering ...