Article: BASF launches AgCelence, a new brand identity for products thatboost crop yields and quality.

Article: The impact of brand identity on the perceived brand ...
Management Dynamics;  April 1, 2006 ;     700+ words ... ... relationship) on a moderating variable (brand identity) and, in turn, the influence thereof ... influence on the moderating variable brand identity. The items used to measure the variable ... these institutions had its own unique brand identity, brand image and brand name. With ...

Article: The impact of brand identity on the perceived brand ...
Management Dynamics;  July 1, 2006 ;     700+ words ... ... An empirical model pertaining to brand identity and brand image was constructed and ... Metropolitan University (NMMU). Given the brand identity and brand image of the merging institution ... the question arose whether the new brand identity of the newly established HEI impacts ...

Article: Designing Brand Identity: An Essential Guide for ...
M2 Presswire;  October 9, 2009 ;     700+ words ... ... Research and Markets: Designing Brand Identity: An Essential Guide for the Whole ... Sons Ltd's new report "Designing Brand Identity: An Essential Guide for the Whole ... for previous editions of Designing Brand Identity: "An inspiring and powerful toolkit ...

Article: Give your brand identity real customer appeal.(ON ...
Wenatchee Business Journal;  July 1, 2006 ;     700+ words ... ... brands, or both. All brands have a brand identity. It's the sum total of the consumer ... companies have actually created their brand identity. Usually it evolves gradually through ... the opportunity to create your own brand identity and ensure that it has a positive consumer ...

Article: Introducing Hinge - Washington, DC's New Brand ...
PR Newswire;  September 18, 2002 ;     683 words ... ... merging to form the region's only brand identity agency -- Hinge -- providing nationally-recognized brand identity talent to the region. Spot Color ... Creative has built a reputation for brand identity expertise and developed a branding ...

Article: General Motors Trying to Build Brand Identity in ...
Knight Ridder/Tribune Business News;  March 10, 1999 ;     700+ words ... ... setting for the Opel brand in terms of brand identity, and that's one of the first things ... automaker's fledgling strategy to boost brand identity in Europe comes at a critical time ... manufacturing efforts but on a lack of brand identity. Brand identity is tricky to ...

Article: what's next in corporate and brand identity design
Design Management Journal;  January 1, 2001 ;     700+ words ... ... whether an agency with expertise in brand identity can also be the best choice for corporate ... big differences between corporate and brand identity design, and that branding and design ... within our industry, as corporate and brand identity agencies merge to better service their ...