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Article: Making the Case Against VDP?(variable data print)
- Article from:
- Graphic Arts Monthly
- Article date:
- November 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Bill Farquharson
Bill's 'modest proposal:' Postman is delivering new sales concepts for you to bring to your own customers.
Honestly, I don't get this variable data print thing. What's the big deal? Sure, it gives the vendors something new to talk about and the trade pubs something to write about, but where's the beef? I mean, do they really expect John Q. Printer to be able to suddenly move from cold iron to hot digital just because they say there's an opportunity?
My friend Dr. Doom (Joe Webb) says that printers only move into a technology when they start losing business to it. So, following that Rhode Island reasoning, we'd all have to ...