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Article: New effects from Clariant tap into consumer trends.(COLOUR MANAGEMENT)
- Article from:
- British Plastics & Rubber
- Article date:
- November 1, 2006
CopyrightCOPYRIGHT 2006 Euro Publishing Consultancy. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ACCORDING to ColorForward--the new colour-trends initiative from Clariant Masterbatches--reflective light, see-through designs, and tactile experiences are playing an increasingly important part both in mass-market and luxury consumer packaging. In response to these themes, the company developed an Enigma effects pack specially for HBA 2006, the recent New York health and beauty expo. The pack demonstrated how special-effect colour systems, incorporated into a package's design, can make the most of these 'hot' trends, giving products increased consumer appeal.
The Enigma effects pack consists of colour and effect systems demonstrated in six multi-layer high ...