Article: Lexus IS 350 Earns a Ticket to Paradise in Atari Inc.'s Online Video Game: Test Drive Unlimited.

TORRANCE, Calif., Dec. 5 /PRNewswire/ -- The popular Lexus IS 350 sport sedan has entered the world of video games as part of Atari Inc.'s all-new Test Drive Unlimited video game for the Xbox 360(TM) video game and entertainment system from Microsoft. The ultimate automotive and lifestyle gaming experience, Test Drive Unlimited provides gamers with M.O.O.R.(TM): Massively Open Online Racing and the pure freedom to drive their Lexus IS 350 wherever they choose, whenever they choose and race whomever they choose all in a spectacular wide-open Hawaiian setting.

The IS 350's participation in Test Drive Unlimited marks the debut of a Lexus branding initiative in the ...

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