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Article: FridayWear's big hangup at retail: where to sell it still stumps some stores. (men's casual business clothing)
- Article from:
- Daily News Record
- Article date:
- July 7, 1994
- Author:
CopyrightCOPYRIGHT 1994 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Where to sell it still stumps some stores
DALLAS -- FridayWear will be hitting the retail scene for spring in a growing storm of controversy -- where to hang it.
In the marketplace, an increasing number of enthusiastic tailored clothing manufacturers are bridging the gap between their regular suits and sport coats and sportswear. Their answer is FridayWear soft suit separates with an easy, relaxed attitude that can dress up or dress down.
But most of all, this new classification was designed to keep this genre of clothing within the regular clothing department, but with special handling and visual displays.
All well and good, but since ...