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Article: Do's and don'ts of new product development: new product gurus offer a look at why some new products succeed and some fail.(Special Report)
- Article from:
- Private Label Buyer
- Article date:
- November 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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New products are fighting for attention on the shelves from consumers who seem to be paying less attention--and not just the shopper in aisle 10 on her cell phone. Meanwhile, industry experts continue to classify consumers by a myriad of categories based on their shopping habits. Those who are convenience-, health- or value-minded all make their decisions on different levels. And those decisions only take a matter of seconds to make.
Therein lies the challenge for new products manufacturers.
Here, two experts suggest some do's and don'ts of new product development. Joan Schneider is president of Schneider Associates, a Boston-based public relations and ...