Article: The genius of practical design: how Leo Fender changed the way musicians work with their tools, and helped ignite new styles of music.(FENDER 60TH ANNIVERSARY)(Excerpt)

An abbreviated excerpt from his new book, The Soul of Tone: Celebrating 60 Years of Fender Amps.

LEO FENDER'S LEGACY EXCEEDS THE BOUNDARIES OF MUSICAL hardware. Though his products may have benefited fewer people than did telephones or alarm clocks, he deserves a place in the annals of the 20th Century's great industrial designers, alongside figures such as Raymond Loewy, Henry Dreyfuss, and Charles Eames. Beyond their commercial success, their innovations changed how people live, interact, and see themselves and their place in the world.

Acknowledged as the father of streamlining, Raymond Loewy designed everything from logos for Shell, Lucky Strike, and ...

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